How To Create Low-Cost Instagram Ads? 4 Tips
1.Design Your Customer Funnel Based on Instagram User Behavior
You may be delivering brand ads to social media users with an effective target audience, but you should know that it is not enough for users to only come across product or service ads for their purchasing decisions. You should organize your remarketing activities for Instagram users and target more strongly with conversion ads. SocialCaptain.co.uk is the best site for grow or advertising your brand easily. A user who sees your ad on Instagram will not shop as soon as he sees your ad. For both brand awareness and Instagram advertising cost reduction, you should set up remarketing conversion ads based on your Instagram user audience and extracting their behavioral analysis. This will reduce the cost of Instagram advertising, The brand awareness perception of the users who previously coincided with your ads will be completed and it will be easier to make purchasing decisions. Remember, making a purchase decision with a single ad will strain your budget and be ineffective. It would be much more profitable to optimize Instagram user behavior in conversion ads instead of setting up your entire advertising budget on just displaying.
2.Select Engagement Target for Instagram Ads
High competition in social media ads causes an increase in advertising expenditures and increases the cost of Instagram advertising. You will see that you cannot reduce your costs if you choose conversion as a target for every Instagram ad. Instead of choosing high-cost ad settings such as conversions, you can choose appropriate goals for some of your ads. The purpose of every ad should not be converted, and you should try to use ads such as interaction and traffic. We can say that our favorite targeting to lower your costs is engagement ads. In this way, you can make low-cost advertising for people interested in your brand and grow your Instagram account. Moreover, these ads will be an investment for your conversion ads in the long term and will reach users for your brand recognition. In the first screening, we stated that purchasing decisions were low. With this ad targeting, you will not only create a mass conversion but also learn better algorithms by interacting with your target audience.
Before editing these ads, do not neglect to set up your content production accordingly. Your Instagram target audience may be different from your Facebook audience because the two channels publish differently. Texts are not prominent on Instagram, there are no ad headlines. To complete all these shortcomings on Instagram, you should detail your visual work. You should use text, price, action buttons in a balanced way and produce content specific to Instagram. We recommend that you pay attention to this issue so that impressions turn into interactions and interactions with remarketing. Even if you do your targeting correctly, if you do not have an effective advertising image, you will still do costly advertising work.
3.Select Traffic or Lead Generation Target for Instagram Ads
We took steps to reduce Instagram advertising costs by targeting remarketing and interaction ads correctly. Now it is time to move on to more complex targeting, creating new customers, and increasing our traffic sources. For this, you can place traffic ads first. It can be a product, blog, promotional video, or campaign page that you want to drive traffic to. You can also directly drive traffic to social media accounts. You can shape this resource according to your marketing activities. However, new traffic will feed the initial interaction and conversion funnels. In addition to traffic ads, you can try finding new customers, namely Lead ads. The algorithm will track your past conversions and interactions and show your ads to new audiences that will work to find new customers that will help you reach similar goals. Since each ad targeting will grow by feeding the other, you will start to reduce your costs and even in the long term, you will be able to reach your goals of shrinking all your advertising expenses. You can start trying traffic and lead ads for this.
4.Use Engagement Audiences for Retargeting
If you have a goal to reduce Instagram advertising costs in your advertising work, you need to consider multi-directional targeting. Your only goal shouldn’t be to deliver an image to a specific target audience. You have to make more complex setups or targeting. For example, you shared a video in an engagement ad. You should use watch times, audience, and engagement data for this video. Video views may produce different results than people interested in your ads. You can then use all the data you obtain to create a “Similar Audience”. Similar target audience ads collect data to find new audiences that resemble your lead audience and provide new customer gains. You can increase such ad combinations, You can achieve effective targeting for remarketing without spending more money. Thanks to this method, which will create effective resources for conversion data and remarketing, you can observe decreases in Instagram advertising cost data. The important thing is to provide joint management for Facebook and Instagram without making separate purchases.
